Back to the Journal

The Practice

Before-and-After Photos: Look for Context, Not a Promise

A before-and-after photograph can help you identify a question to discuss. It cannot tell you what your own result will be. A useful review begins with the context around the images, not just the apparent difference between them.

What to know

  • Check whether an image is manufacturer material or a local patient example.
  • Use the caption and timing to frame questions.
  • Photography permission is separate from deciding on treatment.

Identify whose result you are viewing

A manufacturer demonstration and a Chicago Medspa patient comparison are different sources. The caption should make the source clear. A device or product photograph is a product illustration, not evidence that a particular patient received treatment at the practice.

When looking at a comparison, ask what treatment is actually identified. A recognizable product family or device logo does not tell you which product, application or combination was used. Avoid filling in missing details from the photograph alone.

Sources: JUVÉDERM: Official Manufacturer Information; Cutera: Secret DUO

Look for a comparable presentation

Notice whether the angle, facial expression, lighting and framing appear consistent. Makeup, posture and the distance from the camera can also change how a feature looks. These observations help you formulate questions; they do not let you calculate the amount of clinical improvement.

Timing matters to interpretation. If a caption does not identify when the after image was taken, ask. Do not assume an immediate photograph represents a settled result or that a later photograph shows how everyone will look for the same length of time.

Sources: JUVÉDERM: Official Manufacturer Information; Cutera: Secret DUO

Turn the image into a discussion

Instead of asking for an exact copy of another person's result, describe what attracted your attention. It might be a particular contour, the visibility of a concern or an overall change in appearance. Your provider can then discuss how that question relates to your own assessment.

Ask what information is missing and what the photograph cannot show. A single example is not a probability, a guarantee or a substitute for discussing alternatives and limitations.

Sources: Chicago Medspa consultation information

Your own photography is a separate decision

Chicago Medspa publishes photography and model-call terms on its Policies page. Regular appointments and voluntary model-call participation have different photography arrangements. Marketing authorization is separate from treatment consent.

Review the proposed use before agreeing to it and contact the team with questions about restrictions or withdrawal of marketing permission. Viewing a gallery does not authorize publication of your own photographs.

Sources: Chicago Medspa booking and photography policies

A conversation is a good place to start.

Bring your questions to Chicago Medspa. Consultations are complimentary, with no obligation to book treatment.

Book a complimentary skin and facial consultation

Sources and further reading

Manufacturer descriptions explain the product or technology. They do not replace an individual assessment or your provider’s instructions.